About us
Founder of Eyehouse
Meet Dr Dee
BSc Optometry, Aston University, UK
OCANZ COE ACO
Your eyes are one of the most important things you will ever look after and most people haven't been shown how to do that properly.
Eyehouse has been built for one reason. To give you the clarity, the guidance, and the trusted products you need to protect your eyes and your family's eyes for life.
You do not have to figure this out alone.
25+
Years in clinical practice
100k+
Patients seen
150yr
Family legacy in optics
Published Industry Writer Australian Eyecare Advocate
My story
The Story Behind Eyehouse®
Why I built it
Why I Built Eyehouse
If you have ever felt confused about which eye products to trust, or wondered whether what you are doing is actually helping, you are not alone. That is exactly what Dr Dee kept hearing from patients across 25 years in clinical practice.
People were coming in with dry eyes, tired eyes, blurred vision and discomfort. Many of them had been managing these things for years. And most of them had never been told that simple, everyday choices were making things worse.
The wrong cosmetics slowly blocking the meibomian glands. Blue light from screens disrupting sleep and adding to visual load. Products chosen based on price and packaging rather than clinical evidence.
The pattern was consistent. And the gap was clear. There was no single place where someone could go to get honest, clinically informed guidance and access the products that actually work. No one bringing it all together in a way that was simple enough for a busy parent and trustworthy enough for a clinician.
That is the gap Eyehouse was built to fill. Everything here has been shaped by 25 years in clinic, training Victorian school nurses, speaking at residential care services, being published in MiVision Optometry Magazine, and years of learning about TFOS, EWG, endocrine disruptors and the role that diet and the lymphatic system plays in longevity. All of it distilled into one place, so you do not have to piece it together yourself.
"The right information, the right action, at the right time, can change your future."
Credentials and recognition
Why You Can Trust What You Find Here
BSc Optometry, Aston University Birmingham
Your eyes deserve someone who has done the work. Dr Dee's clinical training at one of the UK's leading optometry schools laid the foundation for everything that followed.
Doug Perkins Award Finalist - Twice
Recognised in the top 4% of all Specsavers stores across Australia and New Zealand. Not for sales. For the quality of patient care and the outcomes patients actually experienced.
Contributing Writer, MiVision Magazine
When optometrists across Australia want to read about clinical best practice, they turn to MiVision. Dr Dee is one of its contributing voices.
Victorian School Nurses Association
Invited to train school nurses across Victoria on the real impact of digital devices on children's eyes. Because the earlier the right habits are built, the better the outcome.
Kids Device Program Founder
Built a nationally focused program that gives schools and families a practical, evidence-informed framework for protecting children's vision in a screen-heavy world.
Speaker and Educator
From primary schools to residential aged care, Dr Dee has taken the message of eye longevity to the people who need it most.
Trusted partnerships
Brands We Trust. Products That Deliver.
Every brand at Eyehouse has been personally assessed and selected. Not because of marketing. Because of results. These are the partners Dr Dee trusts to deliver genuine eye health outcomes for Australians.
Screen Protection
Ocushield
Eyehouse is the trusted Australian distributor of Ocushield - the world's first medically rated blue light screen protector, designed by optometrists and used in clinics globally.
Dry Eye Relief
BioRevive
Clinically formulated dry eye and lid hygiene solutions trusted by eye care professionals across Australia for their efficacy and gentle, preservative-free design.
Screen Protection
Setex Technologies
Precision-engineered anti-slip and grip solutions for eyewear, helping frames stay comfortable and secure throughout the day.
Eye-Friendly Skincare
Nourished Skin Co
Clean, carefully formulated skincare that meets the Eyehouse EFR™ standard - maintains high level of eye and endocrine health.
Organic Skincare
ZeroZero Skincare
Certified organic formulas with zero synthetic chemicals, zero artificial fragrance and consciously aware of eye area safety.
Eye-Friendly Cosmetics
Dr. Hauschka
A globally respected biodynamic beauty brand whose formulations consistently meet the mark.
Clean Beauty
100% Pure
Natural based, fruit-pigmented, toxin-free cosmetics that deliver beautiful results without the synthetic dyes and irritants that can compromise sensitive eyes over time.
Natural Cosmetics
Benecos
Affordable, certified natural cosmetics that make eye-friendly beauty accessible without sacrificing performance or quality.
Eye Wellness
Bruise-eze
A specialist formulation using lactoferrin to support recovery and reduce bruising around the delicate eye area, especially after surgery. Clinically informed and has shown to give outstanding results.
Eye-Friendly Cosmetics
Eyes Are The Story
Ophthalmologist assessed makeup designed specifically for sensitive eyes and contact lens wearers, where performance and eye safety go hand in hand.
Dry Eye Relief
HYLO
Premium preservative-free eye drops using sodium hyaluronate to deliver long lasting hydration and relief for dry, tired and irritated eyes.
Eye Drops
Rohto
Trusted Japanese eye drop formulations delivering fast, effective relief from redness, dryness and digital eye strain for everyday screen users.
Eyelid Hygiene
Blephadex
Science based eyelid wipes and cleansers formulated to manage blepharitis, demodex and lid margin inflammation as part of a daily hygiene routine.
Low Vision
Seebigger
High definition, 18LED bright magnification tools that restore clarity and independence for people managing low vision or age-related visual change.
The Eyehouse philosophy
Three Words That Guide Everything We Do
Prevent
The best time to look after your eyes is before something goes wrong. Not after. Prevention is not dramatic. It is the small, consistent choices that most people never get shown. That is what this is about.
Protect
Every day your eyes are dealing with light, screens, environment and products that slowly add up. Protection is not about fear. It is about understanding what your eyes are up against and giving them what they need to stay strong.
Preserve
Most people do not think about their eyes until something changes. Preservation is about making sure that change comes as late as possible, and as gently as possible. Everything here is built with that end in mind.
What changed my thinking
The Discoveries That Shaped Eyehouse
TFOS and EWG - The Safety Standards Nobody Talks About
Most people have never heard of TFOS or EWG. But when I discovered these guidelines for assessing eye and endocrine safety in products, everything changed. I realised that many everyday cosmetics and eye products were slowly causing harm. Not dramatically. But consistently. That is what led to the Eyehouse EFR™ (Eye Friendly Rating) system I use to curate every product on Eyehouse.
What You Put on Your Skin Affects Your Eyes
Endocrine disruptors in cosmetics do not only stay on the surface, they are absorbed. And when some of them reach the tiny glands in your eyelids responsible for tear film quality (meibomian glands), they can begin to slowly compromise your eye health. When was the last time you checked what the ingredients are in your makeup remover, moisturiser, or mascara? This is one of the most underappreciated causes of dry eye and dry flaky skin around the eyelashes I have seen in clinical practice.
The Lymphatic System and Your Eyes
I learnt from mentors and experienced educators in the field that cell biology and the lymphatic system play a significant role in eye health. When it is sluggish, inflammation builds. When it flows well, the body can do what it is designed to do. This is why tools like lymphatic rollers and red light therapy are part of the Eyehouse range. Not as trends. As clinically informed support.
Screens Are Not the Only Problem - Unmanaged Use Is
After training Victorian school nurses and speaking at schools across the state, one thing became very clear. Devices are here to stay. But the load they place on children's and adults' visual systems is real and cumulative. The answer is not less screen time. It is better habits, better protection, and better support. That is what the Kids Device Program is built on.
What I have learned
It Is Never Just One Thing
Dry eye does not come from one place. Neither does eye strain, or early macular changes, or the slow decline in visual comfort that many people just accept as part of getting older.
What you eat matters. What you put near your eyes matters. How your body is managing inflammation matters. And the small daily habits you build around screen use, sleep, and skincare all add up in ways most people have never been shown.
This is why a single product will rarely solve the problem on its own. What works is a system. One that addresses the real causes rather than just managing the symptoms. That is what you will find at Eyehouse.
"It is not one product that changes things. It is the right combination, applied consistently."
What you eat
Omega-3s, antioxidants and anti-inflammatory foods directly support tear film quality and macular health.
What you put near your eyes
Cosmetics and skincare ingredients can slowly block the meibomian glands and disrupt your tear film over time.
How you use screens
Blue light exposure, reduced blink rate and prolonged focus all compound into chronic visual fatigue.
How your body manages inflammation
The lymphatic system and cellular health play a direct role in eye comfort and long-term visual function.
How well you sleep
Melatonin disruption from blue light affects overnight eye recovery and tear production while you rest.
You belong here
This Is More Than a Store
Whatever brought you here, whether it was a concern about your own eyes, something you noticed in your child, or a need to support an ageing parent, you are in the right place. Eyehouse was built for real people navigating real situations, for those who know there is more to eye health than what they've heard.
For Families
Your eyes change across every stage of life. So do the needs of the people around you. Everything at Eyehouse has been selected to support your whole family, from growing eyes to ageing ones, and everyone in between.
For Gifting
Sometimes the most meaningful thing you can give someone is the thing they did not know they needed. Eyehouse bundles are designed to make that easy. Thoughtful, clinically informed, and genuinely useful.
Keep Coming Back
Eye health is not a single purchase. It is an ongoing conversation. New products, new research, new guidance. Eyehouse grows with you, so you always have somewhere to turn.
Your Eyes Deserve Better Than Guesswork.
You have found a place where every product has been chosen with care, every recommendation is grounded in clinical experience, and every solution is designed to genuinely help. The next step is yours.
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