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Eyes Are The Story – Eye Friendly Makeup for Everyday Comfort

We're excited to bring you Eyes Are The Story cosmetics, that are created for people who want makeup that feels comfortable around the eyes, not just good on the skin. This collection of eye friendly makeup for sensitive eyes offers a considered alternative to conventional cosmetics, supporting daily wear without unnecessary complexity around the delicate eye area.

The range includes eye-friendly mascaras, which come 3 in a set, comfortable-wear eyeliners, with a super accurate, easy to apply tip, and skin sensitive eyeshadows, designed to sit calmly around the eyes during extended wear. These products are often chosen by those who experience eye sensitivity, dryness, or contact lens discomfort and prefer makeup that integrates easily into an eye-friendly beauty routine, alongside gentle eyelid wipes, soothing eye masks, and non-irritating face cleansers.

Eyes Are The Story products are vegan and cruelty-free, and wherever applicable avoid commonly flagged cosmetic ingredients such as synthetic dyes, fragrance, phthalates, parabens, gluten, and GMOs. This makes them well suited to use alongside eye-area serums, hydrating eye creams, and supportive skincare for the eye area, as well as Eyehouse essentials like blue light protection for screen use and daily eye support supplements.

As with all cosmetics curated by Eyehouse, Eyes Are The Story products are reviewed using our Eye Friendly Rating (EFR) framework, supporting a consistent, ingredient-aware approach across makeup, skincare, and eye-area care. The result is clean, modern makeup that aligns with Eyehouse standards - designed for reliable performance, comfortable wear, and confidence around the eyes.