Mascara Collection - 100% Pure - Dr. Hauschka - Benecos and more

Discover the Eyehouse Natural & Vegan Mascara Collection, featuring the most loved formulas from 100% Pure, Dr. Hauschka, and Benecos. This curated selection brings together clean, gentle, and eye-friendly mascaras designed to lift, lengthen, and define lashes - without the harsh chemicals found in conventional products.

From fruit-pigmented colour to nourishing botanical oils, every mascara in this range is chosen for its compatibility with sensitive eyes, its beautiful finish, and its alignment with Eyehouse’s Eye Friendly Rating (EFR) system. Whether you’re looking for dramatic volume, everyday definition, or a naturally lengthened look, this collection offers a mascara for every lash style.

✔ 100% Pure - Fruit-Pigmented & Maracuja Oil Mascaras

100% Pure’s mascaras are among the most popular natural options on the market. Their Maracuja Oil Mascaras — including Dark Chocolate, Black Tea, and Blackberry — deliver a soft, fluttery lift with the added nourishment of vitamin-rich maracuja (passionfruit) oil. Their Fruit Pigmented® Ultra Lengthening Mascaras use pigments from berries, cocoa, and black tea to create rich, natural colour with a clean formula that feels featherlight.

These formulas are favourites for people who want high performance without synthetic dyes, petrochemicals, or artificial fragrances.

✔ Dr. Hauschka - Brow & Lash Gel for Natural Definition

Dr. Hauschka’s clear Brow and Lash Gel is ideal for those who prefer subtle, natural enhancement. It shapes brows, conditions lashes, and provides gentle hold using botanical ingredients. It’s also perfect as a mascara primer for added definition.

✔ Benecos - Vegan, Stylish, Everyday Wear

Benecos offers a wide range of mascaras with vegan, BDIH-certified natural formulations. From Volume Mascara, Multi-Effect Black Mascara, Deep Ocean Love Mascara, to Extra Volume Vegan Mascara, these options give you beautiful results without parabens, silicones, or synthetic fragrances.

Customers love Benecos for its affordable price point, smooth application, and soft, comfortable wear.

Why These Mascaras Are Eyehouse Approved

Every mascara in this collection has been selected for its gentle formulation and suitability for the delicate eye area. While mascaras are not applied directly to the lid margin, clean formulations can still make a meaningful difference for people who want to minimise irritation during daily makeup use.

These mascaras pair beautifully with:

• Eyelid Care tools for daily cleansing

• 3D Blackout Sleep Mask to prevent overnight lash friction

• Dry Eye Relief products for comfort

• Blue Light Protection tools for digital-heavy lifestyles

Whether you're seeking length, volume, a natural tint, or deeper drama, this mascara collection delivers clean beauty with uncompromised performance.

Explore the full range above and find your perfect lash match.