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Most under-eye masks list impressive active ingredients on the front of the pack, but the formulation behind them is filled with synthetic fillers, preservatives, and fragrances that were never designed for the delicate skin around the eyes.
This caffeine-rich hydrogel eye mask by 100% Pure takes a cleaner approach. The hydrogel material itself is made from 95% organic aloe juice and 5% plant cellulose, so the mask is the delivery system, not just a carrier for chemicals. As it sits on the skin, it gradually thins, transferring moisture and active nutrients directly where they are needed. Key ingredients include organic matcha green tea, organic green coffee, cucumber hydrosol, vitamin C, caffeine, and hyaluronic acid. For the best results, apply to freshly cleansed skin using the Eyes Are The Story Gentle Gel Face Cleanser beforehand.
Suitable for anyone looking for a certified organic, plant-based under-eye mask free from synthetic additives.
Eyehouse Tip: The hydrogel material is designed to thin as it delivers moisture, so do not be surprised when the mask starts to feel noticeably lighter after 15 minutes or so. That is actually a sign it is working as intended. If you want the full benefit, leave it on for the full 20 minutes and massage any remaining moisture into the skin once you remove it. These work well as part of an evening wind-down routine.
Vegan. Certified organic. No animal testing involved. No synthetic fragrances, preservatives, or fillers. All ingredients are plant-derived.
Gold Eye Friendly Rating (EFR)
This eye mask earns a Gold rating for its fully organic, plant-based formulation. Every ingredient is naturally derived, with no preservatives, no synthetic fragrances, no PEGs, no silicones, and no endocrine disruptors. The inclusion of sodium hyaluronate and organic aloe juice as the base, combined with certified organic sourcing throughout, meets the highest standard under both TFOS and EWG criteria.
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