Recommended by Dr Dee, optometrist, 20+ years experience
Most vitamin based night creams lean on one active ingredient and ask it to do all the work. Multi Vitamin plus Antioxidants Ultra Riche PM Treatment takes a broader approach, combining nine vitamins and antioxidants including retinol, bakuchiol, vitamin C and coenzyme Q10 in a single formula, so skin gets support from multiple angles overnight rather than relying on one ingredient alone.
Applied as the final step in an evening routine, the cream combines shea butter, cocoa butter, avocado oil, sunflower oil and evening primrose oil for a nourishing base, while calendula, gotu kola, Irish moss and kelp add a botanical layer and rice bran AHA helps refine the skin's surface. Suitable for all skin types and formulated for evening use only, vegan, and made in the USA. Pair with the wider 100% Pure skincare range to build a full PM routine.
Who It Is For
Suited to anyone building a vitamin rich PM skincare routine who prefers a vegan, multi active formula over single ingredient treatments.
Eyehouse Tip: Retinol and bakuchiol are both included in this formula, so if your skin is new to actives, start with two to three nights a week before increasing frequency, and always follow with SPF the next morning since retinol can increase sun sensitivity.
For PM use only. Follow with SPF the next morning. Contains retinol, introduce gradually if new to active ingredients. Patch test recommended before first full application. Keep away from the direct eye area. Store below 30 degrees Celsius, away from direct sunlight.
Silver Eye Friendly Rating (EFR)
This formula earned a Silver Eye Friendly Rating for its clean, plant based ingredient base including organic aloe, organic shea butter, organic cocoa seed butter and organic calendula, formulated without synthetic preservatives, parabens, phthalates, silicones or PEGs. The formula includes naturally derived essential oil compounds as part of its botanical profile, in line with Silver tier criteria for daily use skincare.
100% Pure Multi-Vitamin Ultra Riche PM Treatment NEW, your questions answered
Q1. What is new about this version compared to the original Ultra Riche PM Treatment?
Check the current product description for the specific formulation updates in this new version. 100% Pure periodically updates formulations to improve efficacy or ingredient quality.
Q2. Who is an ultra-rich PM treatment for?
Very dry, mature, or depleted skin that needs intensive overnight nourishment. The ultra-riche texture is the richest in the 100% Pure moisturiser range.
Q3. Is it safe near the eye area?
Apply to the face and orbital bone avoiding the eyelid margin. Use your dedicated eye treatment for the immediate eye area. Rich face creams can migrate into the eye during sleep if applied too close to the lash line.
Q4. When do I use it?
Evening only, as the final step in your night routine. The rich texture suits overnight absorption when you are not applying makeup on top.
Q5. Is it Leaping Bunny certified?
Yes. Multi-vitamin actives, no synthetic fragrance or parabens.
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