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✅ Flake free formula, nothing migrates to the eye
✅ Three minis, replace monthly for hygiene
✅ Non waterproof, removes without harsh rubbing
✅ Suitable for contact lens wearers
✅ 3 x 3g mini mascaras
Most mascaras are formulated for skin, not eyes. Flaking particles and film forming polymers migrate to the lid margin and tear film over a day of wear. This one is built to stay on the lash. Contains beeswax, not vegan. Replace each mini one month after opening.
EFR Rating: Silver
Free from synthetic fragrance, parabens, phenoxyethanol, formaldehyde releasing preservatives, and TFOS flagged ocular irritants.
The meibomian glands sit along the lid margin, just behind the lash line, and they produce the oily layer that stops your tears evaporating. Mascara that flakes or migrates lands directly on that strip of tissue.
Most mascara is tested for skin tolerance, not for what happens at the lid margin or in the tear film. That is the gap this formula was built around.
Two things cause trouble for lens wearers. Flaking particles that settle on the lens surface, and waterline application, which places product over the gland openings and in the tear film your lens sits in.
A flake free, non waterproof formula applied to the outer lash line only avoids both. Insert lenses first, then apply.
Every month. The common advice is three months, which assumes one tube used continuously. Every withdrawal and reinsertion of the wand pumps air and skin flora back into the tube.
The trio format is designed around monthly replacement rather than asking you to remember it. Three 3g minis, one per month.
Waterproof formulas hold because they resist water, which means they need an oil or solvent based remover and repeated rubbing along the lid margin to shift.
Done nightly over years, that mechanical rubbing is associated with lash loss and thinning of the lid skin. This mascara is non waterproof by design so it lifts with a soak and wipe.
It is free of fragrance, parabens, and phthalates, and is dermatologist and ophthalmologist tested. It was tested in a clinical study that specifically included dry eye, sensitive eye, and contact lens participants, with no adverse reactions reported.
For anyone who has struggled with stinging, redness, or contact dermatitis from standard mascaras, that level of testing on the exact population most likely to react is unusual for a cosmetic brand.
No, and that is deliberate. The brand does not use waterproof-mascara ingredients because they tend to be harsher on the eye area. The trade off is a formula that removes easily and gently rather than requiring heavy rubbing.
If you need genuinely waterproof coverage for swimming or heavy activity, this is not the formula for that. For everyday wear it is designed to be comfortable rather than stubborn.
Hygiene. Mascara tubes are a warm, moist environment where bacteria multiply the longer a tube is open. The trio format is built around replacing the mascara monthly, and three minis get you through roughly three months without the contamination risk of one tube sitting open that whole time.
Yes, contact lens wearers were included in the clinical study behind the formula with no adverse effects reported. Apply after inserting lenses rather than before.
Yes. The brand specifically notes that oil-based treatments used on or around the eyes stop the mascara adhering properly, causing it to smudge or not hold. Finish any lash serum or eye treatment and make sure lashes are clean and dry before applying.
Every 30 days once opened. That is a hygiene recommendation rather than a comment on the formula breaking down, the eye area is sensitive enough that repeated wand exposure over time introduces bacteria regardless of how the product itself holds up.
No. It is a separate brand that Eyehouse stocks and recommends. We selected it for our range because the formulation and clinical testing align with our Eye Friendly Rating criteria.
Ive used the mascara 4-5 times and I really like it. I've had no 'allergic' reactions. It does not smudge below my eyes but washes off fairly easily.
The makeup is great. But I wanted to speak on the company's customer service. My order was sent to the wrong address. After reaching out via the website, I was promptly responded to and the issue was immediately resolved with zero hassles. Incredibly refreshing with so many large company's not meeting the customer service need by a country mile.
I've been purchasing the mascara from Eyes Are the Story since the company launched in 2020 and I received my dry eye disease diagnosis at 30 years old from my ophthalmologist. I was told in Jan 2020 to stop wearing makeup altogether for at least 60-days while on steroid drops and told to stop wearing my contacts due to the severity of my dry eye and consistent corneal abrasions due to my dry eye. As a girly-girl, I was devastated and my confidence took such a hit and I went into a depression while the pandemic hit simultaneously. After seeing my doctor again in early March right before the world essentially shut down, I was told I could wear my contacts sparingly and was prescriged Xiidra, and started a daily routine of taking Krill oil and wearing a heated eye mask morning and night for five-minutes. However, I was still advised to not wear much eye makeup. I tried Clinique, Almay, Bare Minerals, etc. all of the brands that claimed to be non-irritating to the eyes still brought me discomfort after just a few hours of wearing their mascara. However, while in a desperate search for another makeup solution, that's when I stumbled on Eyes Are the Story and bought the mascara. In the summer of 2020, I tried out the mascara while being out and about with my contacts, and I could comfortably wear my contacts WITH the mascara for around 4-hours. Now, my dry eye has significantly improved, but it ebbs and flows with my menstrual cycle so sometimes I can even wear my contacts with the mascara for 8-hours. I feel entirely normal and like I can be a girly-girl all over again. Not only do I use the Eyes Are The Story mascara, but I use their felt eyeliner for my top line, and their radiance serum, and OMG, my eyes and under eye skin/cheeks, are in tip top shape. I love this brand and I have only purchased my makeup from them since 2020. I just got the eyeshadow palette as well this past December, and cannot WAIT to create different evening and daytime looks with it as well. Thank you Eyes Are the Story and
Amy for these products and putting your heart and soul, and so much effort into this company and your mission. You are truly changing women's lives and confidence levels.
Love it. I am on my third box and will continue to use this mascara bc it is actually good for my eyes!
I have tried so many brands of mascara in my 73 years. I have zero smudging , flaking or tearing. So gentle on my dry eyes!!.
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