Recommended by Dr Dee, optometrist, 20+ years experience
Shield your lashes naturally with our Fruit Pigmented® Ultra Lengthening Mascara, offering impeccable length and separation without clumping or smudging. The slim hourglass wand ensures each lash is coated with nourishing conditioners and vibrant pigment derived from black tea, berries, and cocoa. Experience long-lasting wear with our water-resistant formula, free from coal tar, teflon, and other harmful petrochemicals. Flaunt luscious lashes with confidence, knowing you’re embracing clean beauty.
100% Pure Ultra Lengthening Mascara Black Tea, your questions answered
Q1. What is Black Tea as a mascara pigment?
Black Tea gives a deep, classic black colour derived from tea rather than synthetic FD&C dyes. The result is a true black with a natural origin.
For the most classic everyday mascara look in a clean formula, Black Tea is the most straightforward choice in the 100% Pure lengthening range.
Q2. Is it different from the Blackberry shade?
Both are dark, but Blackberry has a very subtle cool berry undertone while Black Tea reads as a clean black. On most eyes the difference is minimal.
Q3. Is it safe for sensitive eyes and lens wearers?
Yes. No synthetic fragrance, no parabens, no synthetic dyes. Apply after inserting lenses.
Q4. How do I remove it?
Oil-based or micellar remover. Press and hold, then wipe downward. Replace every three months.
Q5. What makes this different from a conventional black mascara?
Natural fruit pigments instead of synthetic dyes, and the absence of fragrance and parabens, which are the two most common sources of eye area reactions from conventional mascaras.
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