Recommended by Dr Dee, optometrist, 20+ years experience
Shield your lashes naturally with our Fruit Pigmented® Ultra Lengthening Mascara, which offers impeccable length and separation without clumping or smudging. The slim hourglass wand ensures each lash is coated with nourishing conditioners and vibrant pigment derived from black tea, berries, and cocoa. Experience long-lasting wear with our water-resistant formula, free from coal tar, teflon, and other harmful petrochemicals. Flaunt luscious lashes with confidence, knowing you’re embracing clean beauty.
100% Pure Ultra Lengthening Mascara, your questions answered
Q1. What makes a lengthening mascara different from a volume formula?
A lengthening formula uses a finer brush and film-forming ingredients that coat each lash individually and extend the tip. Volume formulas build thickness through heavier waxes that coat the whole lash more densely.
For fine or short lashes, lengthening gives the illusion of greater lash length. For sparse lashes, volume gives the illusion of more lashes.
Q2. What pigments does 100% Pure use instead of synthetic dyes?
Fruit-derived pigments. The shade you buy indicates the fruit source: blackberry, black tea, blueberry, dark chocolate. The result is rich, buildable colour without synthetic FD&C dyes.
Q3. Is it safe for contact lens wearers?
Yes. Apply after inserting lenses. If fibres appear on the lens surface during wear, review your application technique and ensure lashes are dry before wearing lenses.
Q4. Can people with blepharitis use it?
In a stable period, a clean-formula mascara is a better choice than a conventional one. Always remove thoroughly at night. During a flare, rest the lid margin from all cosmetics.
Q5. How do I remove it?
Oil-based or micellar remover on a cotton pad. Press against lashes, hold, then wipe downward. Replace every three months.
Q6. Which shade should I choose?
Blackberry and Black Tea are the darkest and most classic. Blueberry has a cool-toned tint. Dark Chocolate suits those who prefer a warmer, softer look.
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