Recommended by Dr Dee, optometrist, 20+ years experience
Shield your lashes naturally with our Fruit Pigmented® Ultra Lengthening Mascara, offering impeccable length and separation without clumping or smudging. The slim hourglass wand ensures each lash is coated with nourishing conditioners and vibrant pigment derived from black tea, berries, and cocoa. Experience long-lasting wear with our water-resistant formula, free from coal tar, teflon, and other harmful petrochemicals. Flaunt luscious lashes with confidence, knowing you’re embracing clean beauty.
100% Pure Ultra Lengthening Mascara Blueberry, your questions answered
Q1. What does Blueberry look like on the lashes?
It reads as a very deep navy black with a subtle cool blue undertone that catches the light slightly differently from a standard black mascara.
For lighter eye colours, particularly blue, grey, or green eyes, a navy-toned mascara can make the iris appear brighter and more defined. On brown or dark eyes the difference from black is more subtle.
Q2. Is it suitable for everyday use or more of a statement shade?
Both. The deep tone means it works as an everyday mascara for those who love a subtle navy dimension. It is not an obviously coloured mascara.
Q3. Is it safe for sensitive eyes?
Yes. Natural blueberry pigment, no synthetic dyes, no fragrance, no parabens. Assessed against the Eyehouse Eye Friendly Rating.
Q4. How do I remove it and how often should I replace it?
Oil-based or micellar remover on a cotton pad. Press and hold before wiping. Replace every three months regardless of product remaining.
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