Recommended by Dr Dee, optometrist, 20+ years experience
✅ EFR Gold rated under the Eyehouse eye friendly standard
✅ Pigmented with micronised black tea rather than synthetic dyes
✅ Preservative system uses honeysuckle flower extract, not phenoxyethanol
✅ Free from synthetic fragrance, parabens, phthalates and sulfates
✅ 7ml, vegan and certified organic
Most liquid liners use synthetic dyes and preservatives flagged for contact sensitisation at the lid margin. This formula is pigmented with organic micronised black tea and preserved with honeysuckle flower extract. Apply to the outer lash line only, not the waterline. Replace every three to four months. Remove thoroughly each evening with a micellar or oil based remover, soak and wipe rather than rub.
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100% Pure Long Last Liquid Eye Liner, your questions answered
Q1. What makes 100% Pure eyeliner eye friendly?
The brand avoids synthetic dyes, artificial fragrances, and harsh preservatives, which are the three ingredients most commonly flagged in our Eye Friendly Rating assessment for eye area cosmetics.
The pigments are derived from fruit, vegetables, and other natural sources rather than synthetic colourants, which reduces the risk of the contact sensitisation that some people develop with conventional liners.
Q2. Is it safe for contact lens wearers?
Apply before putting lenses in, or better, after inserting lenses and before they settle. Keep the liner to the outer lash line rather than the waterline if you wear lenses regularly.
Waterline application, regardless of brand, increases the risk of liner particles contaminating the tear film and depositing on lens surfaces.
Q3. How long does it last and how do I remove it?
It is formulated for long wear. Remove with a gentle micellar water or oil-based remover on a cotton pad. Soak and wipe, do not rub.
Rubbing the lid margin to remove eyeliner over time contributes to lash loss and lid skin thinning.
Q4. Can people with blepharitis or dry eye wear eyeliner?
It depends on the severity. In a flare, I generally recommend avoiding all eye cosmetics until the lid margin has settled. In stable periods, a clean, preservative-minimal liner like this is a better choice than a conventional one.
Always remove thoroughly at the end of the day, and replace the product every three to four months.
Q5. Does Eyehouse carry other shades?
Yes, check the current range on site. The Long Last Liquid Liner is available in multiple shades.
Q6. What does the Dark Chocolate shade look like on the eye?
Dark Chocolate is a deep warm brown, softer and more natural looking than black, particularly flattering for fair skin or anyone who finds black liner too harsh for daytime wear.
Q7. What is the best natural brown eyeliner for sensitive eyes?
Look for a warm, natural pigment free from synthetic dyes and fragrance, applied to the outer lash line rather than the waterline. 100% Pure Long Last Liquid Eyeliner in Dark Chocolate suits daytime wear and reactive eyes particularly well.
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