Recommended by Dr Dee, optometrist, 20+ years experience
Wake up to brighter, firmer, and more youthful-looking eyes with this richly moisturising PM eye treatment. Formulated with a powerful blend of vitamins and antioxidants, this intensive formula helps reduce fine lines, crow’s feet, and wrinkles while promoting collagen and elastin production for improved skin elasticity. Bear in mind it feels more like a serum, slightly more oilier than a cream which allows for easy absorption.
Packed with nutrient-dense oils and potent active ingredients, it works overnight to brighten, repair, and rejuvenate the delicate eye area - leaving your skin looking revitalized and well-rested by morning.
100% Pure Multi-Vitamin Eye Treatment, your questions answered
Q1. What does a multi-vitamin eye treatment do?
It delivers a range of vitamins topically to the periocular skin, supporting antioxidant protection, skin renewal, and hydration in a single product.
The logic is similar to taking a broad-spectrum supplement rather than a single nutrient, giving the skin multiple supporting ingredients rather than concentrating on one.
Q2. Is it for morning or evening use?
The evening use formulation is typically more concentrated and may include actives that are photosensitive. Check the current product label for the recommended application time for your specific batch.
Q3. How do I apply it?
Pat a small amount gently along the orbital bone using your ring finger, morning or evening as directed. Avoid the eyelid margin and waterline.
Q4. Is it safe for contact lens wearers?
Apply before inserting lenses and allow to absorb fully. Keep it to the orbital bone area away from the lash line.
Q5. What makes 100% Pure eye treatments different from conventional ones?
Natural pigments and food-grade actives rather than synthetic alternatives. No artificial fragrance, no parabens. The brand's formulations consistently avoid the ingredients most commonly associated with periocular reactions.
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