Recommended by Dr Dee, optometrist, 20+ years experience
Reveal visibly smoother, firmer, and more radiant eyes with this intensive PM eye treatment designed to combat signs of aging. Infused with a powerful combination of retinol, plant stem cells, and peptides, this cream stimulates collagen production, improves skin elasticity, and reduces the appearance of fine lines and wrinkles.
Hyaluronic acid delivers deep, long-lasting hydration, while acai and pomegranate oils nourish and soften the delicate eye area. The result is skin that looks brighter, more supple, and youthful by morning.
100% Pure Retinol Eye Cream, your questions answered
Q1. Is retinol safe around the eye area?
Retinol is one of the most studied anti-ageing ingredients but it requires careful use near the eye. The skin here is thinner and more sensitive, and full-strength retinol formulas designed for the face can cause irritation, dryness, and stinging when used directly on the eyelid.
A retinol eye cream uses a lower concentration formulated specifically for the periocular zone, which makes it more tolerable.
Q2. When do I use it?
Evening only. Retinol is photosensitive and breaks down in sunlight, and it can increase the skin's sensitivity to UV. Apply at night after cleansing.
Q3. How often should I use it when starting out?
Two to three times a week initially and build up to nightly use as your skin adapts. Starting every night is the most common reason people experience irritation and give up.
Q4. Can I use it with contact lenses?
Apply after removing lenses at the end of the day. This is an evening product and should be the last step before bed.
Q5. What makes 100% Pure retinol eye friendly compared to conventional versions?
No synthetic fragrance, no parabens, and the formulation uses a retinol concentration calibrated for the sensitive periocular area.
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