Recommended by Dr Dee, optometrist, 20+ years experience
Many eye creams lean on heavy, occlusive textures that can feel greasy around the eyes. The Super Fruit Oil Nourishing Eye Cream from 100% Pure takes a different approach, with a light cream built on aloe leaf juice and glycerin.
Avocado, apricot kernel, pomegranate seed, acai, raspberry seed and coffee seed oils add nourishing plant oils, while sodium hyaluronate (hyaluronic acid), panthenol (provitamin B5) and rose hydrosol help skin hold on to moisture. Goji berry, elderberry, grape seed and mulberry extracts, resveratrol and vitamin E round out the antioxidant blend. The cream absorbs quickly, so it suits both morning and evening. Pair it with the Rose Water Gel Cleanser as part of a simple routine.
Who It Is For
Suited to anyone in Australia with normal to dry skin looking for a lightweight, vegan eye cream for morning and evening.
Eyehouse Tip: Use your ring finger and gently tap a small amount along the orbital bone, the bony ridge around the eye, rather than rubbing it in. Keep it a few millimetres back from the lash line. The oil glands that keep your tears healthy sit right along the lid margin, and creams can drift into them, so a little distance goes a long way.
For external use only. Contains benzyl alcohol and naturally occurring fragrance components from bergamot oil (citral, limonene and linalool). Patch test on the inner arm before first use. If the cream gets into the eye, rinse with clean water. Stop use if irritation occurs. Store in a cool, dry place away from direct sunlight.
100% Pure Super Fruit Oil Nourishing Eye Cream, your questions answered
Q1. What makes this different to a heavy, oil based eye cream?
It is a lightweight cream built on aloe leaf juice and glycerin, with avocado, apricot kernel, pomegranate seed, acai, raspberry seed and coffee seed oils. It is made to absorb quickly, so it suits both morning and evening.
Q2. Who is it suited to?
Normal to dry skin. If your skin is oily, a lighter gel may feel more comfortable.
Q3. How do I apply it?
For first-time use, clip the closed end of the needle tip with scissors. Use a small amount on your ring finger and gently tap it along the orbital bone, the bony ridge around the eye. Avoid tugging or pulling at the skin.
Q4. Can I use it on my eyelids?
100% Pure's directions say it can be applied to the upper and lower lids. As an optometrist led store, we suggest keeping any eye cream a few millimetres back from the lash line, because creams can drift onto the lid margin where the oil glands that support your tears sit. If your eyes feel irritated at any point, stop use.
Q5. Does it contain preservatives or fragrance allergens?
It contains benzyl alcohol and dehydroacetic acid as preservatives, and bergamot oil with naturally occurring citral, limonene and linalool. It has no synthetic fragrance. If you have sensitive eyes or known fragrance sensitivities, patch test on the inner arm before first use.
Q6. Is it vegan and cruelty free?
100% Pure states that this product is vegan and that its products are cruelty free and not tested on animals.
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