100% Pure Cosmetics Australia - Natural - Clean & Eye-Friendly Makeup

Discover the clean, botanical world of 100% Pure Cosmetics, a brand built around one simple idea: makeup and skincare should be as pure, natural, and nourishing as possible. This collection brings together Eyehouse-approved favourites from 100% Pure - chosen for their plant-based ingredients, gentle formulations, and alignment with our eye-friendly standards.

Every product in this range is made without synthetic dyes, heavy metals, harsh chemicals, silicones, PEGs, artificial fragrances, or toxins commonly found in mainstream cosmetics. Instead, 100% Pure uses fruit pigments, natural minerals, botanical extracts, and vitamin-rich blends to create high-performing formulas that feel beautiful on the skin and support a more conscious beauty routine.

This collection includes:

• Fruit-pigmented mascaras and eyeliners (gentle, botanical colour with a soft finish)

• Creamy blushes, highlighters, and bronzers made with natural plant pigments

• Hydrating lipsticks and balms infused with cocoa, shea, and fruit extracts

• Skin-nourishing foundations and tints designed for a lightweight, radiant base

• Soothing skincare products made with aloe, green tea, rosehip, and other botanicals

These products are a favourite for customers who want clean beauty that performs — without compromising the delicate skin around the eyes. While not medical products and not intended for eye conditions, 100% Pure cosmetics are often chosen by people looking to minimise irritants, reduce exposure to harsh chemicals, and create a gentler makeup routine that supports overall eye comfort.

For those prioritising eye wellness, this range pairs beautifully with our Eye Friendly Rating (EFR) system. Many 100% Pure products fall into our Silver categories depending on their botanical essential oil content and formulation, giving you clarity and confidence as you build a safer routine around the eye area.

Customers often combine 100% Pure makeup with:

• Eyelid Care tools for gentle cleansing

• Dry Eye Relief products for daily hydration

• 3D Blackout Sleep Mask to prevent lash friction and moisture loss at night

• Blue light filters (Ocushield) to support comfort during digital days

If you’re transitioning from conventional cosmetics, 100% Pure offers a refreshing shift: clean, beautiful formulas that feel nourishing, smell natural, and align with a more mindful approach to beauty. Whether you’re looking for a simple everyday look or a naturally vibrant pop of colour, this collection has options that protect your skin, elevate your routine, and respect the sensitive eye area.

Explore the full 100% Pure Cosmetics range and discover makeup that is clean, conscious, and beautifully aligned with modern eye-friendly living.