100% Pure

Achieve bold, dramatic eyes with the Long Last Liquid Eye Liner in Dark Chocolate. This silky smooth formula is enriched with natural pigments derived from micronized black tea leaves, delivering a deep, rich color for long-lasting wear. Designed to be water-resistant and smudge-proof, it...

Achieve intense, dramatic eyes with the Long Last Liquid Eye Liner in Black Tea. This silky, smooth formula is infused with rich pigments from micronized black tea leaves, providing a deep, bold color for a striking look. Designed to be water-resistant and smudge-proof, it...

Shield your lashes naturally with our Fruit Pigmented® Ultra Lengthening Mascara, which offers impeccable length and separation without clumping or smudging. The slim hourglass wand ensures each lash is coated with nourishing conditioners and vibrant pigment derived from black tea, berries, and cocoa. Experience...

The Creamy Long Last Eye Liner in Blackest offers a rich, intense color that glides effortlessly onto your lids, providing a bold and defined look that lasts all day. This luxurious eyeliner is enriched with nourishing ingredients like jojoba oil, chamomile butter, and mango...

The Creamy Long Last Eye Liner in Dark Cacao offers a smooth, velvety glide, delivering bold and precise lines that last all day. Infused with nourishing botanical oils like jojoba, chamomile butter, and mango seed oil, this eyeliner not only defines your eyes but...

Shield your lashes naturally with our Fruit Pigmented® Ultra Lengthening Mascara, offering impeccable length and separation without clumping or smudging. The slim hourglass wand ensures each lash is coated with nourishing conditioners and vibrant pigment derived from black tea, berries, and cocoa. Experience long-lasting...

Shield your lashes naturally with our Fruit Pigmented® Ultra Lengthening Mascara, offering impeccable length and separation without clumping or smudging. The slim hourglass wand ensures each lash is coated with nourishing conditioners and vibrant pigment derived from black tea, berries, and cocoa. Experience long-lasting...

The Dark Chocolate Maracuja Oil Mascara is free from undesirable compounds found in typical eye cosmetics. This volumizing mascara is enriched with luxurious Maracuja oil from passion fruit, ensuring a smooth application without clumping or flaking. It also combines Conditioning Pro-vitamin B5 with lash-thickening...

Shield your lashes naturally with our Fruit Pigmented® Ultra Lengthening Mascara, offering impeccable length and separation without clumping or smudging. The slim hourglass wand ensures each lash is coated with nourishing conditioners and vibrant pigment derived from black tea, berries, and cocoa. Experience long-lasting...

Brand: 100% Pure   Berry Naked Palette Eye Makeup, a timeless collection of nude, blush, and metallic shades. Perfect for all skin types, this versatile palette transitions seamlessly from day to night. It includes 3 eyeshadows, a blush, and a highlighter, all coloured with nutrient...

Brand: 100% Pure   Better Naked Palette Eye Makeup, featuring a range of rosy, taupe, and beige nudes complemented by shimmering, gilded metallics. Infused with pigments from antioxidant-rich fruits, vegetables, tea, and other skin-loving plants, this palette includes 3 eyeshadows, a blush, and a highlighter....

The Blackberry Maracuja Oil Mascara is free from meibomian gland-damaging compounds typically found in eye cosmetics. This volumizing mascara is enriched with luxurious Maracuja oil from passion fruit, ensuring a smooth application without clumping or flaking. It also features Conditioning Pro-vitamin B5, which works...

The Black Tea Maracuja Oil Mascara is free from undesirable compounds typically found in eye cosmetics. This volumizing mascara is enriched with luxurious Maracuja oil from passion fruit, ensuring a smooth application without clumping or flaking. It combines Conditioning Pro-vitamin B5 with lash-thickening seaweed...

Say goodbye to tired-looking eyes with the Coffee Bean Caffeine Eye Cream, With anti-inflammatory, caffeine-rich green tea and coffee extracts to reduce puffiness and boost circulation. This brightens dark circles and awakens the under-eye area for a more refreshed appearance. 97% saw reduced puffiness,...

A gentle yet effective daily cleanser powered by Bakuchiol, a plant-based alternative to Retinol, perfect for those with sensitive skin. This nourishing formula helps smooth the look of fine lines and wrinkles without the irritation often associated with conventional Retinol. Ideal for targeting uneven...

Indulge in the luxury of the Rose Gold Palette, the epitome of elegance and sophistication. This deluxe palette features warm metallics and stunning shimmer, crafted from real gemstones to ensure a radiant and captivating look. Each shade is pigmented from antioxidant-rich fruits, vegetables, and...

The Pretty Naked Palette from 100% Pure is a timeless favorite in the world of beauty, designed to enhance your natural beauty with neutral tones and soft shimmer. This palette includes three eyeshadows, a blush, and a highlighter, all crafted with vitamin-rich fruit and...

A gentle yet powerful cleanser formulated to support acne-prone and oily skin. The Tea Tree Clear Complexion Cleanser purifies and soothes while lifting away impurities and excess oil without stripping the skin. Infused with tea tree and neem oils—renowned for their antibacterial and clarifying...

Wake up to brighter, firmer, and more youthful-looking eyes with this richly moisturising PM eye treatment. Formulated with a powerful blend of vitamins and antioxidants, this intensive formula helps reduce fine lines, crow’s feet, and wrinkles while promoting collagen and elastin production for improved...

Unlock the power of nature with the Super Fruit Oil Nourishing Eye Cream, a luxurious blend of organic oils and extracts designed to nourish and rejuvenate the delicate skin around your eyes. Packed with a treasure trove of enriching vitamins and minerals, this eye...